Ready to take your business to the next level in 2020? Start the year off strong with an action plan focused on increasing revenue and growing your business. To keep things simple, we’ve developed some basic guidelines that start with building a strong brand.
Consistency is Key
Think of branding as part of your business’ DNA. Your brand gives your company a unique personality, differentiates you from competitors, and can help attract the right customers. No matter what line of business you are in, how big you are, or where your business operates, consistency is the key to building a strong brand.
Keep in mind that every interaction you have, whether it’s a Facebook post, email, tweet, blog post or a postcard, should have the same design and message. A brand guide is the best way to keep your brand consistent. It should include your logo, colors, fonts, messaging, etc. and include rules for how each should and should not be used. Using a brand guide will make your brand easier to recognize and increases your brand value.