What is brand identity?

The terms “brand” and logo” are often used interchangeably. But though a logo can be the symbol of a business, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.

A brand identity is made up of what your brand says, what your values are, how you communicate your product, and what you want people to feel when they interact it. Essentially, your brand identity is the personality of your business and a promise to your customers. At Tailor Made we work with you to customize a Brand Identity that fits your business like a glove.


brand-ing   |   \ bran-din \

: a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.  The legal term for brand is trademark.  A brand may identify one item, a family of items, or all items of that seller.  If used for the firm as a whole, the preferred name is trade name.


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